SOULCYCLE.
FIND IT BRAND CAMPAIGN
Soulcycle’s first ever brand campaign featuring key instructors to increase awareness and engagement with the brand. Responsible for overseeing campaign development, production of content shoot capturing film and stills, planning media for out of home and activation and social rollout including delivery of final assets.
Creative Direction by Trey Laird, Directed by Matt Baron, Photographed by Matthew Ferreti